Melissa sets the tone: customer-first, built-to-last, and proudly American-made. She pairs long-term vision with everyday attention to detail, making sure craftsmanship never slips while the company grows. She listens, asks smart questions, and backs teams with the tools they need. Her leadership feels steady and genuine—rooted in family values and the belief that good equipment should serve for generations.

Joshua runs operations with calm precision and a farmer’s practicality. He knows the equipment inside and out and isn’t afraid to jump on the floor to solve a problem. Lead times, quality checks, and communication are all tight under his watch. He balances cost and durability wisely, keeps projects moving, and treats every order like it’s headed to his own farm.

Ashely is the heartbeat of our brand. She blends sharp strategy with clean, consistent storytelling, turning product features into benefits customers instantly understand. From photo and video direction to email and social, she’s organized, fast, and data-minded—testing, learning, and iterating. Her campaigns feel fresh yet true to our roots, and she’s always responsive, collaborative, and fun to work with.