Privacy Policy

Effective Date: August 19, 2025

This Privacy Policy (“Policy”) is designed with Sydell, Inc. customers in mind. We are committed to protecting the privacy and accuracy of your personal information to the fullest extent possible, subject to applicable state and federal laws. This Policy applies to all websites and services that link to it and explains how we collect, use, and safeguard personal information provided through our website, in-store interactions, or other business activities. It also outlines the choices available to you regarding the collection, use, and access of your information, including how to update, correct, or request deletion of your personal information.

Who We Are

Sydell, Inc. is a veteran-owned, woman-owned, third-generation family business located in Burbank, South Dakota. We manufacture and sell sheep and goat equipment for producers, fairgrounds, universities, research facilities, and commercial operations across North America.

Information We Collect

We collect information in several ways:

• Directly from you (when you place an order, contact us, complete a form, or interact with us at shows or events)

• Automatically (through cookies, analytics, and similar technologies)

• From third parties (such as Shopify, payment processors, shipping carriers, or social media platforms)

The types of information we may collect include:

Personal Information

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely by third-party payment providers)

Sydell does not store full credit card numbers on its servers.

Other Information

• Browser type and device information

• IP address and general location

• Website usage data (pages visited, time spent, referring URLs)

• Information you voluntarily provide on social media or surveys

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Operate and improve our website

• Remember your preferences

• Analyze site traffic and performance

• Support marketing and advertising efforts

We may use both first-party cookies (set by Sydell) and third-party cookies (such as Google Analytics or Meta/Facebook).

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain site functionality.

Learn more about cookies at: https://www.allaboutcookies.org

How We Use Your Information

We use collected information to:

• Process orders and payments

• Provide customer service and order updates

• Communicate about products, services, and policies

• Improve our website, products, and services

• Send marketing emails or catalogs (you may opt out at any time)

• Protect against fraud, unauthorized access, or misuse

• Comply with legal obligations

Sydell does not sell personal information.

Sharing Your Information

We may share your information only as necessary, including:

• Service providers (Shopify, payment processors, shipping carriers, IT providers)

• Business partners when you have consented (such as co-promotions or events)

• Legal or regulatory authorities if required by law

• Business successors in the event of a merger, sale, or transfer of assets

All third parties are expected to handle information responsibly and in accordance with applicable laws.

Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders and provide services

• Meet legal, accounting, or reporting requirements

• Resolve disputes and enforce agreements

We may retain anonymized or aggregated data indefinitely.

Your Rights & Choices

You may:

• Opt out of marketing emails by using the unsubscribe link or contacting us

• Request access, correction, or deletion of your personal information

• Request a copy of your personal data

Requests will be responded to within 45 days, as required by law.

Children’s Privacy

Our website is intended for adults. We do not knowingly collect personal information from children under the age of 13.

If you believe a child has provided personal information, please contact us with the subject line “COPPA Information Request.”

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, or share

• Request deletion of your personal information

• Opt out of the sale of personal information (note: Sydell does not sell data)

• Not be discriminated against for exercising your rights

To submit a request, contact us using the information below. We may need to verify your identity before processing your request.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system can be guaranteed to be 100% secure. Please use caution when sharing information online.

International Visitors

Our website is operated in the United States. If you access our site from outside the U.S., you consent to the transfer and processing of your information in the United States.

Third-Party Links

Our website may contain links to third-party websites or services. Sydell is not responsible for the privacy practices of those third parties. Please review their privacy policies before providing information.

Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us:

Email: sydell@sydell.com
Mailing Address:
Sydell, Inc.
46935 SD Hwy 50
Burbank, SD 57010

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with a revised effective date.

Last Updated: August 19, 2025