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Effective Date: July 3, 2023

Our Privacy Policy (“Policy”) has been designed with our Sydell, Inc. customers in mind. We are committed to protecting the privacy and accuracy of our customer’s confidential information to the extent possible, subject to provisions of state and federal law. Our Policy applies to websites that link to this Policy and describes how we handle personal information provided or collected on our website or at our store. This Policy also outlines the choices available to you regarding collection, use, and access to your information, and how to update, correct, or delete your personal information.

Who We Are

Located in Burbank, SD, Sydell, Inc. is a manufacturer or equipment for the livestock industry.


Information Collected

We collect information about you in different ways: directly from you (if you fill out information at a show), via sales, from you passively (through tracking tools like browser cookies), and from third parties (if you post to a social media platform). If we associate information obtained from third parties with personal information collected under this Policy, we will treat the acquired information like information we collected ourselves.

We may collect information that is personal to you as well as anonymous or non-personal information, such as:

  • Contact and billing information: We may collect information when you buy product or gift card from us, such as your name, street address, zip code, email, phone number and credit card number. Most often this information is not collected by Sydell directly, but is collected by third-party online sales services. 
  • Information you post: We may collect information when you post on a third-party social media site.
  • Demographic information: We may collect information when you complete a survey, such as your age range, race, or gender, or information about events you like or products you buy.
  • Other information: We may collect information about your browser and device, your IP address, your location, the website you came from, the site you visit when you leave ours, and how you used or didn't use our website. We may collect this information using technology such as GPS and Wi-Fi.


Use of Browsing Information Tracking Tools

We use several common tracking tools to collect browsing information automatically such as cookies, clear gifs, web beacons, and tags. “Cookies” are pieces of information that may be placed on your device by a service for the purpose of facilitating and enhancing your communication and interaction with that service. Many services use cookies for these purposes. We may use these tools to customize your visit, to remember your preferences, to analyze how you use our website and for other purposes to make your visit more convenient or to enable us to enhance our services for you. You may stop or restrict the placement of cookies on your device or flush them from your browser by adjusting your web browser preferences, in which case you may still use our website, but it may interfere with some functionality. Sensitive personal information is not stored within cookies.

We may use both first and third-party cookies. First-party cookies are those set by us on your device. Third-party cookies, such as those used by Google Analytics, Facebook, or other social media platforms, are cookies that are set by a domain and party other than us for measurement services, better targeting ads, and for marketing purposes. Further information on cookies is available at

We also collect information using analytics tools when you visit our website.  We may use Google Analytics and similar services to collect information relating to your use of our website. Such services may use cookies to help us analyze how you and other customers and visitors use our website. You can find out more about how Google’s Privacy Policy at: You can find out more about Facebook’s Privacy Policy at

Use of Collected Information

We never sell personal information collected on our web servers. Consistent with applicable law and choices that may be available to you, we may use information collected from you or from devices associated with you, to:

    • Provide you with products and services. We use your information to process your order and provide you with customer support. This includes sending you emails about your ticket purchase. We might also contact you about this policy or our website terms.
    • Respond to your requests or questions. 
    • Improve our products and services. 
    • Protect you and keep you safe. We use information to protect our company, our venues, our customers, and our website. This includes to detect or prevent unlawful behavior.
    • Send you information about new events and special promotions. We use information for marketing purposes. We might send you information about special promotions or offers, or tell you about new features or events.
    • Send push notifications. We may use push notifications and your location information in our mobile apps to send you alerts regarding local events.
    • Other. We use information as otherwise permitted by law or as we may notify you. We keep your information as long as it is necessary or relevant for our business. 

Third Party Links Provided On Our Website

Our website may have links, plugins and other interactions with third parties, who are not under our control. We provide the links for your convenience, but we do not review, control, or monitor the privacy practices of websites operated by others. We are not responsible for the privacy practices of any third-party websites or services we link to on our website, and you should read the privacy policies of each site you visit to determine what information that site may collect about you. 

Data Retention

We will retain your information for as long as needed for us to manage and provide our services and for our business needs. We also keep information to resolve disputes, enforce our agreements, and as otherwise required by law. Even if we delete some or all of your personal information, we may continue to retain and use anonymous data previously collected, as permitted by applicable law.

Information Shared with Third Parties

We will share the personal information you provided as described in this policy with a third party outside the company only in limited circumstances, such as:

  • With our affiliated companies. We may share information with our affiliate companies.
  • With third parties who perform services on our behalf. We may share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States.
  • With our business partners. We may share information with third parties who provide services for our business. Our partners use this information as described in their privacy policies, which may include sending you marketing communications. You should read those polices to learn how they treat your information.
  • With businesses when we are co-promoting or operating a service. We may share information when you have provided your consent for such sharing, for example, as part of a sweepstakes promoted with another brand. 
  • With any successor to all or part of our business. We may share information if part of our business is sold, such as providing our customer list as part of that transaction.
  • To comply with the law or to protect ourselves. We may share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it, or when we are investigating potential fraud.
  • To enforce or apply our policies as necessary. If we share your information for reasons not described in this policy, we will always notify you beforehand.

Your Choices and Rights

We provide you with choices regarding the information you provide to us.

  • You can opt-out of receiving our marketing emails. To stop receiving our promotional emails, contact us or follow the instructions in any marketing email you receive from us. It may take about 10 days to process your request. Even if you choose to opt-out of receiving marketing communications from us, we may still send you transactional or administrative communications or print catalogs.
  • You can modify information you have given us. If you would like to delete or modify your personal information, or to receive a copy of your personal information, contact us and we will respond within 45 days. We make changes as soon as we can, but this information may stay in our backup files. If we cannot make the changes you want, we will let you know and explain why. 
  • You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your device.

Our Website Is Not Intended For Children

Our website is meant for adults. We do not knowingly collect personal information from children under age 13. If you are a parent or legal guardian and think your child under age 13 has given us information, you can contact us. Please mark your inquiries "COPPA Information Request.” If you are a California resident, our website is not intended for any minors under age 16. If you are a California resident under age 16, please do not provide any personal information to us or use our website. If you are a California resident under age 16 and you have provided personal information to us and/or used our website, you must contact us in writing and provide your written consent to the use and sharing of your personal information, and the consent of your parent or legal guardian, or request deletion of your personal information. If we learn we have collected or received personal information from a California resident under age 16 without your written consent or verification of parental consent, we will delete that information. If you believe we might have any personal information from or about a California resident under age 16, please contact us.

Security Measures

We have implemented security measures to protect your personal information. We take reasonable precautions to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Please use caution when transmitting personal information over the Internet.

This Website Is Maintained in the United States

Our website is maintained in the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to United States laws, which may not afford the same level of protection of those in your country.

Privacy Rights for California Residents

California “Shine the Light” Law.  If you are a California resident and have an established business relationship with us, you can email us to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.

As a California resident, you also have specific rights pursuant to the California Consumer Privacy Act (“CCPA”) to request information regarding your personal Information, defined in the CCPA as follows:

  • Right to Know. You may request that we disclose to you what personal information we have collected, used, shared, or sold about you, and why we collected, used, shared, or sold that information.
  • Right to Delete. You may request that we delete personal information we collected from you and to tell our service providers to do the same.
  • Right to Opt-Out of Sale: You may request that we stop selling your personal information (“opt-out”).
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your “right to know”, your “right to delete”, or your “right to opt-out of sale,” please contact us. You can make a request one time each year. To protect your information and the integrity of our services and customer information, we may need to verify your identity before processing your request. In some cases, we may need to collect a government issued ID to verify your identity.  Please be prepared to verify your identity when contacting us to make a privacy related request.

Contact Us

If you have any questions about this Policy, please contact us at:


46935 SD Hwy 50

Burbank, SD 57010

Updates to this Policy

From time to time we may change our privacy practices. We will notify you of any material changes to this Policy as may be required by law. We will also post an updated copy on our website. Please check our website periodically for updates.

This Policy was last revised on July 3, 2023. We may change this Policy at any time and for any reason.

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